Adoption of .US Domain Extension Increases as Companies Seek to Strengthen Brand in American Markets

Adoption of .US Domain Extension Increases

Sedo Announces Second Largest Sale of Domain with .US Extension—foods.us

Cambridge, Mass. –November 17, 2005 – According to Sedo, the leading online marketplace for the buying and selling of domain names, the usage of .US domain extensions is sharply rising, with organizations turning to alternative top level domain extensions rather than .com to strengthen their online brand with American audiences. As part of this trend, Sedo today announced the sale of foods.us for $20,000 – purchased by Natural Foods Inc. from domain-owner Christian Zouzas.

According to data from the .US registry, the number of new .US registrations increased by 21 percent in Q3 2005 versus Q2 2005. Over the past 12 months, .US registry DNS lookups have increased by 250 percent to approximately 10 billion per month.

Companies such as Natural Foods Inc., an online distributor of organic foods, are recognizing the value of owning multiple domains with .US extensions to enhance its online presence and drive online sales. Though the organization already owned a domain with a .com extension, Natural Foods recently purchased multiple domains in addition to foods.us – including organicfoods.us for $10,000, wholefoods.us for $10,000, garlic.us for $4,500, nuts.us for $1,650 and raisins.us for $1,500 – demonstrating how companies are obtaining a portfolio of .US domain names to enhance their online presence.

In addition, Sedo has supported a number of other .US sales over the past year to foreign companies, including Viva Technology (Viva.us), a German-based publishing solutions provider; Dialogue Language School (language.us and languages.us), a Belgian-based dialogue language school; and EasyCar Ltd (EasyCar.us), a Britain-based car rental company. Other high-profile .US extensions registered by foreign companies include volvocars.us, hitachi.us, ikea.us and vuarnet.us.

“Outside the United States and most notably across Europe, most domain extensions are affiliated with the country in which the company operates. However, in the U.S., the standard is the .com extension,” said Matt Bentley, CEO of Sedo.com. “Many organizations, especially those based overseas, are strengthening their identity in American markets with a .US domain. As the extension grows in popularity, the value of owning a .US domain increases dramatically.”

Christian Zouzas, one of the largest .US domain holders, who sold foods.us through Sedo.com, has posted more than 200 .US domains for sale on Sedo.com, including—movies.us, party.us, property.us, and bingo.us, among others.

“Companies across all markets are now considering domains with .US extensions, especially those looking to enhance their marketing initiatives and grow their U.S. customer base,” said Zouzas. “More companies are contacting me and researching domains available on Sedo.com, as they recognize the opportunity to drive their U.S. presence with a new .US domain name.”

About Sedo
Sedo, an acronym for “Search Engine for Domain Offers,” is the leading online marketplace for buying and selling domain names and websites. Headquartered in Cambridge, Mass., Sedo has assembled the world’s largest database of domain names for sale, with more than two million listings. Buyers and sellers are brought together through a searchable online marketplace, and conduct negotiations anonymously using an offer-counteroffer system. To facilitate successful transactions, Sedo has introduced a range of related services, including domain name escrow/transfer services, domain name appraisals, a domain brokerage service and paid domain name parking. The success of Sedo’s model has attracted a global membership base of more than 200,000 domain professionals, and helped more than 5,000 businesses start their Web presence off on the right foot with a great new domain name. Sedo offers regional versions of its site for the UK (Sedo.co.uk), France (Sedo.fr), Germany (Sedo.de), and Spain (eSedo.com). For additional information, please visit www.sedo.com.