Sells to Third Door Media via Sedo

Publisher of Search Engine Land Capitalizes on Memorable Domain Name to Launch New Online Resource for Internet Marketers

CAMBRIDGE, Mass., December 12, 2011Sedo, the leading online domain marketplace and monetization provider, today announced that it has sold to Third Door Media, Inc. The company is leveraging the domain name to launch a new internet marketing news site that will provide marketers with informative and timely digital marketing coverage.

Launching today as a sister site to the leading SEO news and analysis blog, Search Engine Land, Marketing Land will delve into topics beyond search marketing and search engine issues, to offer internet marketers in-depth digital marketing news and analysis. The site will cover a wide range of topics, including social media, affiliate marketing, email marketing, and mobile marketing.

“Search Engine Land’s success is due in part to having a memorable domain name that describes the mission of the site. We wanted an equally descriptive name when it came time to extend our brand and provide a resource for internet marketers beyond those involved in search,” Chris Elwell, president, Third Door Media. “The domain name gives us an immediate presence in the internet marketing space. Thanks to Sedo, we were able to get the domain name we wanted at a very reasonable price.”

Third Door Media, Inc. was recently included in the 2011 Inc. Magazine list of the 5000 fastest-growing private American companies. Founded in 2006, the company serves internet marketers with information services, and provides marketing services to industry vendors. In addition to Search Engine Land, which attracts approximately 900,000 visitors each month, Third Door Media also organizes and runs Search Marketing Expo – SMX conferences in 12 locations around the world.

“As experts in the world of online marketing, Third Door Media understands the value of domains and how to take advantage of’s massive branding potential,” said Tim Schumacher, CEO of Sedo. “We look forward to seeing the new site develop into a leading portal for the latest news and analysis on interactive marketing, and look forward to helping Third Door Media fulfill their goals of building a comprehensive domain name portfolio.”

About Sedo
Sedo, an acronym for “Search Engine for Domain Offers,” is the leading domain marketplace and monetization provider. Headquartered in Cologne, Germany and with offices in London, England and Cambridge, Mass., Sedo has assembled the world's largest database of domain names for sale, with more than 15 million listings. The success of Sedo's model has attracted a global membership base of more than 1 million domain professionals and end-users. For more information, visit

For more information, please contact:

Eleanor Crow
fama PR
[email protected]