Relationship crises, issues at work, and all of life’s pressures: being present, slowing down and mindfulness are powerful concepts in these times of mental stress and burn-out. According to the Mental Health Foundation’s study from 2018, 74% of people have felt so stressed they have been overwhelmed or unable to cope. Therefore demand for relaxation and mindfulness is growing. Start-ups with smart ideas for online coaching and burn-out advice are proving very successful. If you work in this field, using clever domain marketing will help you and your business right from the start.
Vivelia: Succeeding in healthcare with a smart idea
Let’s take start-up Vivelia as an example. The name is short and memorable. The company provides online help in dealing with stress and advice for a better corporate culture. For example, a video tutorial makes rest and relaxation much more flexible and easier to access than in-patient treatment. This service is proving increasingly popular with private individuals and companies in booking support services for their stressed employees. Since starting up in 2014, Vivelia has cared for over 3,000 customers, held over 50,000 sessions and worked with over 200 coaches. As well as using live video, Vivelia’s staff communicate with customers via chat and e-mail. The founder, Daniel Kollmann, was quoted in the Handelsblatt newspaper on its market potential in Germany: “If one assumes that about 15 percent of mental health spending is on occupational health management, then the market is worth 1.8 billion euros.” Speaking of the domain, vivelia is a made up word based on the word viva which means “alive” or “to live”. Corporateculture.com, betterwork.com, or mindfulness.com – there are many domain options that would enrich their portfolio. Another example would be the startup Spring. Spring Health is helping smaller companies provide their employees with access to personalized mental health treatment. This startup has developed a personalized confidential mental wellness plan for employees to access a network of therapists or psychiatrists. Using this platform, employees can take control of their mental health care, be more productive, and improve workforce quality of life. They already own the domain springhealth.com, as spring.com is already owned by a recruitment company called Spring technology. Another option fort he startup could be the domain spring.health, to make the domain even shorter.
Maximize opportunities in the health market with the right domain
Having a relevant domain is the first step to online success. Anyone searching for related term such as “mindfulness” will immediately want to click on “mindfulness.com”. Other appropriate keywords for domains include:
- mentalwellness.com
- mental.health
- mindfulness.app
- mindfulness.life
- mindfulhealth.com
- guidedmeditations.com
- corporateculture.com
- burnout.info
Choosing domain endings for mindfulness
For major English-speaking countries like the US, .com would be the dominant choice while elsewhere other endings should be sought like .uk for the UK, .ie for Ireland, .ca for Canada and .au for Australia. For businesses in German-speaking countries, there are top-level-domains including .de for Germany, .at for Austria and .ch for Switzerland. There are also other domain endings which might attract more attention, such as .coach, .guru, .health, .app, .info or .org.
Staying present and mindfulness for local providers
For local providers a website such as mindful.nyc is a very good choice. It is immediately clear to searchers that they have found a service in or close to the NYC area. To be able to buy this type of domain address, it is required legally that the purchaser lives or runs a business in that locality.
Showcase yourself as an expert with a .guru domain ending
The domain ending .guru is another good alternative for domain names around the hot topics of mindfulness and deceleration. As well as addresses such as mindfulness.guru, there are many other suitable names to attractively describe the services you offer on your website. An advantage of the .guru domain ending is that guru is understood internationally. As a website owner you can also run an international business with this domain.
Create a mentoring website with the domain ending .tips or .help
Domains ending in .tips or .help are suitable for mentoring websites on the subjects of mindfulness. Search results from the domains such as mindfulness.tips tell potential visitors what to expect from the website before they click through. Anyone searching for tips and advice on these particular topics knows they will find useful information on your website.
.academy, .education and .events for seminars, events and courses
Do you offer courses on staying present and mindfulness? If so, a domain with the ending .academy is useful, or alternatively the domain endings .education or .events. A domain such as mindfulness.love or bepresent.events may be appropriate, depending on the content of the website.
Domain ending .center: Ideal for centers
The domain ending .center is perfect for digital centers and meeting places. For example, mindfulness.center is a good choice for a forum about mindfulness with discussions and lively exchanges between its members.
Apps, seminars, professional training and conferences on mindfulness can be marketed more effectively with the help of a website with a suitable domain. What are you waiting for? Be inspired by our examples and find the perfect domain for your business by searching the Sedo marketplace.
Here are the search results for “mindfulness”